There is no doubt Facebook Fanpages are changing the way industry does business. Everyone is jumping on board these days from Television Networks to Fast Food chains it has become astonishingly evident that Facebook Advertising is here to stay.
Pringle’s Potato Chips is a great example of how large corporations are taking advantage of this phenomenon that’s sweeping the globe. They currently have over 15,000,000 fans and growing. A fan is someone who has clicked on the LIKE button and in doing so has given them(in this case Pringles) the right to market their brand and products to them directly. With one status update their message could be seen by potentially 15 Million People! And these are just potato chips…
Victorian Secret’s approach to Fanpages is simplistic yet extremely effective. Also boasting over 15 Million fans, they have incorporated e-commerce into their social marketing strategy and have effectively increased their sales and branded themselves leaders in social network marketing. They are offering free apps for “LIKING” their pages so now you can take sexy with you anywhere!
Lady Gaga has leveraged the power of her Fanpage to over 43 Million fans. Using video on Fanpages is an extremely effective way to get pages to go “VIRAL”. Basically viral means that the page or video creates a social buzz which gets fans talking about it and passing around to their friends and family who in turn pass it along and so on and so on etc…
Some pages have been known to grow by hundreds of thousands of fans in as little as a single day!
What about Small business?
Local businesses have recently begun to realize that Fanpages aren’t just for large companies anymore. Getting small business fanpages to grow has become a viable and inexpensive medium for building company exposure and increasing sales while establishing a brand.
The methodology is the same… Offer a gift or a bonus for the simple act of “CLICKING LIKE”. When the Like button is clicked on it automatically unlocks another page with instruction on how to get the gift.
The first page is called The Landing Page or a ‘LIKE REVEAL’ page. This is where a visitor see’s the offer and is enticed to click the like button. When they do click on that button, not only do they get their gift but they are also posting to their wall that they have liked that particular pages. When their friends see that, they may be compelled to do the same and so on. A good offer often can go viral extremely fast. The average Facebook user has close to 2oo friends, and their friend have friends etc.
Here’s an example of a simple Fanpage with a LIKE REVEAL.
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The 1st page offers the enticement to “like” the page in exchange for free instant access to software that can be used to create professional looking Fan pages in as little as 10 minutes.
Click on the ‘Join Us’ link to the left for a demonstration!
The 2nd page is the REVEAL page and is what the visitor will see after they click on the like button. A business can offer a variety of offers here. Coupons are one of the most popular offers of a reveal page and often contains a coupon code that fans can print and redeem at a physical location
The yellow button in the first screenshot that is offering Instant Facebook Access is an application that can be included into Facebook Pages. These applications open up in separate windows asking for permission to access information that is already public. This gives the Fanpage owner the ability to use the information for future marketing endeavors. This can be an extremely powerful tool and can increase the viral ability of a page dramatically.
Facebook has revolutionized the way businesses are approaching their marketing campaigns. Newspaper, Radio, and Yellow Pages simply don’t work anymore. A facebook Page, once in place, can generate business for years with little or no maintenance. A facebook account is free and anyone with a computer, smart phone, or tablet can create an account in as little as a couple of minutes.
If you’re interested in creating your own Fanpage, we have some free software that you can use to generate a professional looking Fanpage in about 10 minutes. Just click on the button below!
From a business perspective, events are an effective way to reach out to customers, prospects and colleagues on a personal level. Without the proper promotion, however, you compromise all the potential benefits. A multi-channel approach using digital marketing is one of the most efficient and effective ways to promote an event, but how do you leverage each channel to your advantage?
